Auf der Suche nach der Zauberkugel | Wallace Foundation

Die US-basierte Wallace-Stiftung hat über einige Jahre untersuchen lassen, wie neues Publikum gewonnen werden kann.

Klares Ergebnis: es gibt keine einfachen Antworten.

„Arts organizations found it is possible to engage both new and current audiences, but it takes time and might not happen on their desired terms. […]

There is no magic bullet for arts organizations looking to build their audiences while also increasing revenue. While it’s possible to engage both new and current audiences using a variety of strategies, successful audience building may not always happen on the organization’s desired terms. It also might not bring the hoped-for financial gains, at least not right away.“

Die Study steht hier zum Download zur Verfügung:

https://wallacefoundation.org/report/search-magic-bullet-results-building-audiences-sustainability-initiative-results-building